Eastwood, the new face of Davidoff Cool Water, is teasing his upcoming (and sure to be sexy) campaign for the brand with — what else? — highly gif-able Instagrams of the actor (and professional shirtless hottie) displaying his manly abs while diving into water, posing on the rocks and pondering what, exactly, the ocean is. 

An avid swimmer, diver and surfer, Eastwood is seemingly perfect for this campaign. Eastwood is currently shooting the as-yet-untitled Oliver Stone film on Edward Snowden, opposite Joseph Gordon-Levitt and Shailene Woodley. He’s also filming a supporting role in the forthcoming Suicide Squad.

See the sexy video below: